NEW! Blackbaud’s 2016 Peer-to-Peer Fundraising Study

In this year’s 2016 Blackbaud Peer-to-Peer Fundraising Study, we’ve collected and analyzed peer-to-peer fundraising stats from 171 different organizations, which collectively hold 16,855 events across the United States and Canada, with 10.9 million participants raising over $1.23 billion online.

This year’s study shares insight and detailed performance data covering topics such as Fundraising Status and Performance by Individuals; Loyalty: The Importance of Retention; Participant Engagement; Gender and Peer-to-Peer Fundraising; Team Performance; DIY Fundraising and Non-Traditional Events; and A Closer Look at Canadian Trends.

Key Findings and Trends:

● Participation rates in traditional peer-to-peer fundraising declined from 2015 to 2016; however, the fundraising value of those participants is growing across almost all event types.

● A small percent of “star” fundraisers accounts for the majority of event revenue. And 13% of walkers bring in 84% of event donation revenue. With participant numbers declining, it’s more essential than ever to retain star fundraisers…and to coach up new star fundraisers

● In Cycle events and 5Ks, teams raise 85% and 76% of donation revenue, respectively. In the Walk category, 91 cents of every dollar raised comes from teams.

● Women represent 72% of 5K and walk participants

● Participants with updated personal pages raise 7 to 18x more than those without

● Each DIY participant raises an average of $407

● Canadian P2P fundraisers raise 22% more gifts per person than U.S. fundraisers