This series will equip fundraising professionals with the tools and insights needed to navigate the challenges of the digital age, from creating universally accessible donation platforms to understanding and leveraging the psychology behind donor behavior. Gain a deeper appreciation for the nuances of online engagement, learn how to apply A/B testing for optimal form conversions, ensure accessibility across all digital communications, and automate donor journeys for improved acquisition and retention. Ideal for anyone looking to refine their digital fundraising strategies, this series promises a comprehensive exploration of how to maximize impact, foster inclusivity, and build lasting relationships with donors in a digital-first world.
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Webinar
Accessible Fundraising: Optimizing Donation Forms and Email Accessibility
Join us as we dive into the crucial topic of accessibility in fundraising. This session focuses on developing donation forms and emails that are accessible to all. Learn top strategies, quick wins, and essential elements to ensure inclusivity in your fundraising efforts.
Mastering Donation Form Conversion: A/B Testing and Donor Psychology
Unlock the secrets to maximizing donation form conversions as we explore the significance of A/B testing, understanding donor psychology, and discovering best practices for capturing gifts and reducing abandoned carts. From form design to compelling content, learn proven strategies to optimize your donation process and drive results!
Nurturing Donors: Automating the Journey from Acquisition to Renewal
Join us for an insightful session on crafting effective donor journeys and leveraging automation tools for cultivation and stewardship. We will give you practical guidance on using surveys, personalized emails, eNewsletters, and more to enhance donor engagement and retention. Gain valuable insights into mapping out the donor journey and optimizing touchpoints for lasting relationships.
