Recruit, Retain, Reimagine: The Triple R Strategy for Higher Ed Enrollment Management

Delve into the ever-changing world of enrollment management in higher ed to discover innovative strategies and new best practices to attract, engage, and retain students. From leveraging data to identify prospective students to crafting more compelling messaging for a new generation, we will help you reimagine your recruitment approach. Whether you’re a seasoned enrollment expert or new to the field, this session provides actionable insights to enhance your enrollment efforts, optimize outcomes, and drive institutional success.

You’ll discover how to:

• Expand and diversify your enrollment pipeline

• Re-examine your recruitment and application processes to find inadvertent barriers

• Foster collaboration and communication throughout admissions, recruitment, financial aid, and marketing teams

• Leverage technology and data to identify and engage prospective students

• Drive retention through dynamic engagement strategies

Presented by:

• Micaela Lenhart, EdD

  • Director of Strategic Enrollment Initiatives and Operations, Kansas State University

• Ron Filipowicz

  • Vice President of Partnerships, Ghost Targeted Marketing