The Five Most Valuable Fundraising Metrics (and How to Use Them)

There are lots of ways to count and measure fundraising results. But are there some metrics that are better than others? Yes, you bet there are! In this session, we’re going to show you everything that you need to know about them. Along the way, we’ll throw in some sage advice about using data and metrics to measure fundraising results.

At the end of this session, participants will understand:

• Why is measurement an important skill for every fundraiser?

• What are some of the most valuable fundraising metrics?

• How to measure and manage the valuable metrics as part of a fundraising program.