Quick, Easy, Optimized: Foundations of an Effective Donation Form

Online donation forms are the heart of your digital fundraising efforts—making your forms quick, easy, and donor-friendly is essential to maximizing contributions. While forms will vary from organization to organization, it’s important to understand the key elements of an effective donation form. Tailoring your organization’s forms accordingly can streamline your giving process and supercharge your fundraising efforts!

This presentation from Double the Donation will walk through some of the components to consider when it comes to optimizing your donation form. From fine-tuning form fields, perfecting your donation amount array, or incorporating corporate matching gifts, a well-oiled donation form can maximize engagement and meaningfully connect your donors to your mission.

During this session, we’ll cover:

• Building a form that resonates with donors so they feel connected to your mission and inclined to give
• Key fields to optimize for a seamless, user-friendly experience
• Collecting meaningful information to drive revenue and engagement