Introducing the Nonprofit Text Messaging Insights Report

Historically, there has been a significant lack of data and metrics to guide effective nonprofit text messaging.

In this session, we’ll present the latest research from a just-released report by Tatango and MissionWired into high-converting fundraising texts, including what works (and what doesn’t) in broadcast text fundraising campaigns. Included will be new research and insights from 200 million broadcast text messages sent by nonprofits in 2023 and evidence-based tactics to help improve your text message program.

Designed for nonprofit professionals seeking clear, data-backed guidance on improving their text-based fundraising, you’ll walk away with a solid understanding of what makes a text message campaign successful and how to apply these lessons to your organization’s fundraising efforts.