10 Key Questions to Align Your Fundraising Data with Your Mission Goals

Fundraising data experts Liza Turcotte and Julian Heidelberg provide 10 straightforward questions to ask your team about how effectively your fundraising data is serving your unique mission. Kick off an important data conversation with prompts like these:

• Are we evaluating only “table-stakes” data?

• Could automation improve our fundraising?

• Do we ignore unfavorable data?

This is a two-minute, plain-language read that can uncomplicate your approach to data and help your whole organization deliver on its mission goals.