Maximizing Results with Effective Segmenting

Do you want to strengthen your annual giving program’s results, but aren’t sure where to start? Evaluating how you segment your current and prospective donors may be the first step.

Join Steph McCluskey as she reveals how to utilize Blackbaud’s Data Intelligence products to effectively segment your direct communication efforts to maximize your fundraising results and donor engagement. Learn how you can use Blackbaud solutions to create a stronger approach to segmenting and messaging.

Learning Outcomes:

• Discover how to use data insights—through Blackbaud solutions—to build a fundraising program focused on meeting your annual giving goals.

• Hear how to design an annual giving program that effectively utilizes predictive modeling resources.

• Determine how you can take a planful approach to segmentation that works for your organization’s goals.