Moving Forward: Enriching the Parent Experience with a Focus on Technology

To say that the past year has been demanding for independent schools would be a vast understatement. School leaders were tasked with an array of challenges including meeting COVID health and safety protocols, ensuring high caliber educational offerings both in-person and online, responding to increased demand for financial assistance, focusing on retention, including cohorts of public school transfers – all while continually demonstrating the outstanding value of the independent school experience.

We partnered with YouGov in a research project to extract insights that would be instructive to independent school leaders.

We gathered survey insights into four themes:

• The impact of Covid

• Enriching the parent experience

• Parents and technology

• Enriching the value proposition for parents.

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