Strong relationships are built on trust. Without your donors’ trust your efforts to cultivate and steward them won’t go very far. Join Blackbaud University’s Lead Instructor, Matt Connell, for this Fundraising How To session and learn how to build, maintain, and retain trusting relationships with your donors. Ideas on understanding your donors’ perceptions, expressing your organization’s core values, and transparency in communications will be discussed along with other strategies to strengthen your donors’ trust in you and your organization.