First Impressions: Harnessing The Power of Spontaneous Givers

The donor journey begins long before you first interact with a new supporter. In a recent study from the Blackbaud Institute, spontaneous donors reported that their first gifts were made to organizations that had been on their radar for months or years.

In this discussion, learn how to make a lasting first impression that leads to not only securing that first gift but lasting support. Hear from the experts on the value of investing in these modest spontaneous gifts now and how incremental changes can increase access to philanthropy for vital but under-represented donor groups.

Speakers: Pam Loeb (Principal, Edge Research) and Mark Rovner (Sea Change Strategies)