Donor segmentation is crucial for nonprofit organizations as it allows them to understand the different characteristics and behaviors of their donors, which helps them tailor their fundraising and engagement strategies accordingly—but what are the best practices of donor segmentation? Is your organization segmenting donors as effectively as it could? Do you need help in creating a donor segmentation plan?

Join Matt Connell from Blackbaud Institute as he discusses the following:

• Why nonprofits should segment donors

• How nonprofits segment donors based on demographics, communication preferences, and interest

• Advanced uses of donor segmentation

• How you can develop your own donor segmentation plan