Connecting Hearts and Data: Peer-to-Peer Fundraising Unleashed

Relationship-driven engagement will help you acquire new supporters and make you more effective at retaining them. It may sound easier said than done given decreasing donor counts, increased competition and the reality that we often don’t know very much about the people in our files. But that doesn’t mean you should resign yourself to a one-size-fits-all approach. In this session we’ll discuss how third-party data and predictive analytics can drive simple yet effective segmentation and personalization for peer-to-peer programs and help you overcome the engagement challenge.

• Marleen Lucas

  • Target Analytics Senior, Consultant, Blackbaud

• Troy Walker

  • Solutions Engineer, Principal, Blackbaud