Saint Peter’s Prep
Saint Peter’s Prep Strengthens Digital Marketing Efforts & Engagement with Blackbaud Luminate Online
K-12 Schools
With Blackbaud Luminate Online powering its digital marketing efforts, Saint Peter’s Prep Founders’ Day Challenge was a success with more than $275,000 donated for the Annual Fund by over 400 alumni, parents, and friends. Saint Peter’s reached out through direct mail, email marketing, and texting, which allowed the team to engage a broad level of donors and build relationships with those who had not been contacted yet.
Making it Easy for Donors to Give
“Leveraging a healthy database and the right tools, we established a digital marketing approach that enabled us to improve donor cultivation and increase funds raised,” said Loual Puliafito, Saint Peter’s Prep chief advancement officer.
“Luminate Online made it easy to engage donors and even easier for them to then donate online—they had the option to give via credit card, PayPal, or their checking account.”
Personalizing Content
Saint Peter’s also utilizes Blackbaud Raiser’s Edge NXT to house its data. By having the school’s fundraising and relationship management solution integrated with its online marketing solution, the team can personalize their messages in detail. “We truly appreciate all our supporters, and Blackbaud’s solutions allow us to sincerely express our gratitude,” Puliafito said.
Linking Supporters to the School’s Website
Following its Founders’ Day Challenge, Saint Peter’s created an email, video,
and dedicated webpage to thank all those who supported its annual giving
day. Using Blackbaud Luminate Online, the team embedded their personalized
video message in the thank you webpage. “This was especially important to us
because the supporter wasn’t leaving our platform to go to a third-party site to
watch it,” Puliafito said. “Instead, we brought them back to our website, where
we can control the messaging and they can explore other school news.”
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