Prime
Switching Employee Engagement Provider to YourCause Increases Participation Levels for Prime
Companies
The site was just much more user friendly than
in past years. Our employees found it easier
and faster to make their pledge.”
Prime Therapeutics provides drug management solutions that put people and patients first, partnering with Blue Plan partners to make a more intiuitve and innovative health care network. Committed to make health care work better, Prime focuses on achieving low cost drug and health insurance solutions for employees and government aid.
Each September, Prime Therapeutics employees band together to donate
their time, money and resources to five specific nonprofit organizations for a
campaign called “Week of Giving”.
In 2016, Prime switched their employee engagement provider to YourCause
to measure performance and were faced with the challenge of onboarding
their employees to the new software. The ease of use of YourCause’s
platform allowed the leaders more time, and as a result, Prime’s participation
levels increased by 5%.
Details of the Campaign
During the “Week of Giving” campaign, Prime Therapeutics offers a 50%
match on payroll donations to one of their five supported charities with no
match cap!
Each of the five organizations align with Prime’s goal of supporting health
care and human services in the United States. Additionally, employees
volunteer and take part in fundraising activities throughout the week.
Participation Increase
The percentage of employee participation increased from 71% to 76% as
a result of Prime switching to YourCause in 2016 – the highest campaign
participation in Prime history. Prime attributes this increase to YourCause,
saying that, “The site was just much more user friendly than in past years. Our
employees found it easier and faster to make their pledge.” Prime maintained
the communication plan as previous years, but the increase was in large part
due to the software’s ease of use.
Because of the intuitive nature of the YourCause platform, there were far
fewer issues and problems for employees, which led to far fewer support
requests to project leads. By spending less time putting out fires, the Prime
Therapeutics HR Analyst could then focus time and effort advancing the
program.
Notable improvements and feedback about YourCause include:
• Simple to signup and use
• Familiar / comfortable UI design
• Only 0.004% of employees who participated in the campaign required
assistance from our support team
Communication About Campaign
Prime Therapeutics’ zealous communication coupled with their
unlimited match cap is a large part of what has made the “Week
of Giving” campaign such a success. YourCause freed up three to
five hours for the Human Resources Analyst; hours she previously
spent answering questions. She could then focus more on these
promotional efforts, which include:
• Daily emails
• Digital signage on their intranet
• Their famous “Walking Taco” event
• Step-by-step documentation
• Eye-catching graphics
• Their campaign event complete with a mascot race!
“The implementation process was so easy and quick! Everything was well-organized… It helped by having checklists for everything so we knew exactly what needed to be done and when to hit each deadline. Because of this, we actually were able to launch earlier than anticipated!
Impact
The YourCause platform had a large impact on the CSR professionals running
the campaign. They were able to spend their time more proactively running
their program rather than resolving issues on the defense. Three to five hours
a week is the estimated time saved with this solution.
This change resulted in a 5% increase in participation, allowing Prime
employees to continue their generous philanthropic actions.
76%
Participation for Week of Giving Campaign
3-5 Hours
Estimated weekly time saved since implementing YourCause
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