The Division of Development and Alumni at Mississippi State University serves the university’s over 161,000 living alumni and facilitates the majority of fundraising activities for the 145-year-old land-grant institution. The division needed a comprehensive, agile, and adaptable CRM system for advancement and alumni engagement, and after carefully considering other CRM systems knew Blackbaud CRM™ was the perfect fit.

Everyone’s Favorite Choice

“We wanted a sophisticated advancement CRM system that was strong outof-the-box and that we could customize as our needs evolved,” said Leann M. Markham, executive director of information services for the division. “Between all the vendors we evaluated, Blackbaud CRM was hands down everyone’s favorite choice. It’s all encompassing, and the open APIs allow us to easily integrate with other third-party software.”

Implementation Success: Smooth and Easy

Blackbaud CRM’s ability to be easily customized, configured, and integrated with third-party tools allows organizations to extend the already robust software’s capabilities to further improve operational efficiencies. “The implementation of Blackbaud CRM itself was a smooth process, and even more impressive was how simple it was to integrate 360MatchPro from Double-the-Donation,” said Markham. “We automated manual processes and expect to see an increase in dollars raised and matched in future fundraising campaigns.”

Informing Long-Term Goals

With Blackbaud CRM, staff across multiple departments operate within a single source of truth, giving everyone a holistic view of constituents like never before. “The data presented is more comprehensive and easier to access and understand,” said Markham. “Blackbaud CRM will help better inform our future fundraising and engagement strategies and decisions as well as be instrumental when setting our long-term goals.”