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Prospect Segmentation When it comes to fundraising, you want to focus your efforts on the prospects and donors who are most likely to give. But how do you know who they are?
Prospect segmentation is the key. Prospects have unique potential as donors. Improving your understanding of them gives you an advantage over other organizations also competing for their donations.
Target Analytics offers you custom data modeling to predict a prospect’s likelihood not only to make a gift, but to give to your unique organization. Unlike generic statistical modeling or data mining, custom data modeling examines your organization’s current and historical giving data as well as data from external sources to identify your best annual, planned, and major giving prospects, and much more, including target gift ranges.
This means you can reach for higher fundraising goals than ever before. We can help you analyze each individual in your database — not just those whose wealth profile or giving history suggests they are good prospects. When you have a complete picture of who’s most likely to give, gift potential by individual, and which kind of appeal you should use, you don’t waste time or money pursuing the wrong prospects and donors.
- ProspectPoint
Take a deep look at your prospects using ProspectPoint. Let us help you raise more money at a lower cost by predicting prospects’ and donors’ propensity to give to your organization.
- Target Tags
When you send out direct mail or print lists for a telemarketing campaign, do it with confidence that you’ll get the best results possible. We can help by identifying the best prospects in your database for specific appeals. |
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