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Blackbaud NetCommunity Listed among the top inventions that shaped world history are the printing press, the telephone, and the Internet. They all revolutionized the way we communicate, but only one of them enabled two-way GROUP communication — the Internet.
But you knew that, and that’s why you’re here. You’re ready to harness the power of group communication and experience first-hand why the Internet has been called revolutionary. Sound familiar? Then Blackbaud NetCommunity is for you. Here’s just a glimpse of what it can help you with:
- Interactive Website Management
Keep your supporters coming back for more with a website that’s interactive and up to date.
- Complete View of Constituents
Access a single view of your supporters so you can personalize every touch point, incorporating both their web-based activities and the interactions you have tracked over time in The Raiser’s Edge.
- Personalized Direct Mail and eMarketing
Leverage each constituent’s information to create personalized communications, both electronic and print.
- Advanced Online Giving Options
Provide individualized donor forms based on a constituent’s profile and past history.
- Complete Membership Management
Your supporters can create and renew memberships online, manage personal profiles, select topics of interest, and more.
- A Growing Network of Loyal Support
Use your website to create a community where newcomers feel welcome and supporters feel valued.
- Integrated Advocacy
Turn all your constituents into active supporters and convert today’s advocates into tomorrow’s donors when you use the Internet to raise awareness and inspire action on the issues that matter to your organization.
- Coordinated TeamFundraising Events and Campaigns
Boost support for your organization’s programs by giving event participants and volunteer fundraisers the ability to reach out to family and friends with “sponsor-me” web pages and emails.
Interactive Website Management
If your website is simply a billboard for your organization, you could be letting valuable support slip through the cracks. And if potential supporters don't feel like they’re a part of your organization or don’t feel involved when they visit your site, there's a huge opportunity for your competition to do so and get their support, donations, and loyalty. But you can prevent that from happening with Blackbaud NetCommunity.
With Blackbaud NetCommunity, you can:
- Build web pages based on templates to ensure consistent look-and-feel and navigation that makes it easy for your supporters to find information and stay current with what’s happening at your organization.
- Keeping content fresh gives your supporters a reason to come back often.
- Empower your supporters with the ability to communicate through your website using interactive features like document sharing, blogs, and message boards.
- Provide supporters with self-service features, such as profile updates, online event registration, and online donations and sponsorships.
Complete View of Constituents
Building strong, long-lasting relationships with your constituents requires you to know as much about them as possible. When you approach and interact with supporters, it is important to have all your information in one place and up to date.
Blackbaud NetCommunity provides a complete view of each constituent’s online and offline activity by sharing a database with The Raiser's Edge fundraising software. This gives you the edge in determining the best approach for taking your constituent relationships to the next level.
With Blackbaud NetCommunity, you can:
- Offer your supporters the convenience of self-service tools, including online donations, sponsorships, event registrations, profile updates, and more.
- Save time and money and maintain data integrity by not having to re-enter important constituent, profile, gift, and event information.
- Build stronger relationships with your constituents and keep them coming back to your website with personalized messages based on their interests and history with your organization.
- Enhance your nonprofit marketing campaigns by segmenting your supporters to offer personalized communications — online and offline.
- Communicate organizational effectiveness and meet your goals by achieving a holistic view of the health of your organization using extensive reporting and analysis tools, drawing on information and statistics from your Raiser’s Edge database.
Personalized Direct Mail and eMarketing
Personalize your marketing communications and make every message count. Targeted direct mail messaging reaches the right audience, with the right message, at the right time. You’ll see greater support for your organization and happier constituents — all while watching your overall marketing costs decrease.
With Blackbaud NetCommunity you can:
- Personalize every message and treat every supporter as an individual.
- Use the eCommunications Center to manage all online communications, including design templates, targeted recipient lists, personalization options, and the ability to send messages automatically or at any scheduled time.
- Coordinate your online and offline messages so you communicate with your supporters in the way they want to be reached (mail, phone, email, web, etc.), when they are most likely to respond, and on issues and events that match their interests.
- Give your constituents the ability to reach out to family and friends with personalized emails that will increase your network of support.
- Measure the response rates of your emails to determine what messages and appeals work best to cause a particular segment to take action.
- Offer “Email Forwarding for Life” to your members so you can always stay in touch.
- Rely on Blackbaud to help ensure your direct mail fundraising appeals, i.e., email and eNewsletters, reach your intended audience by making sure your messages are not perceived as spam by email providers.
Advanced Online Giving Options
Your website is an integral part of your fundraising strategy, and you need to manage it well. That's why you need a complete online/offline solution like Blackbaud NetCommunity and The Raiser's Edge.
Thousands of nonprofits already use The Raiser’s Edge every day to manage hundreds of offline transactional details — including gifts, pledges, notes, meeting updates, donor interests, and event details. Now, you can use this same information online to dynamically target content and appeals to your constituents. With Blackbaud NetCommunity, you can:
- Control the personalized message, layout, and giving levels on your donation forms based on an individual’s interests, giving potential, and past giving history.
- Showcase interesting information about every campaign and appeal to make it easy for supporters to give online.
- Allow donors to conveniently choose the right giving level, designation, and payment type to support your organization’s mission, including monthly-giving options.
- Expand your network by giving volunteers, fundraisers, and event teams the tools to easily set up interactive “sponsor me” web pages and emails to mobilize family and friends.
- Automate and personalize your acknowledgements and thank you letters.
- Process credit cards securely and track all fundraising transactions online and offline from one database shared with The Raiser’s Edge.
- Access all comprehensive reporting and analysis tools available in Blackbaud’s award-winning fundraising solution to give you insight into your fundraising campaigns.
Complete Membership Management
Get a complete membership management solution for membership offices to replace the inefficient methods for acquiring new members. Keeping members is much more cost-effective than recruiting new members, so you need your membership renewals to be as easy as possible.
Simplify your membership acquisition and renewals with Blackbaud NetCommunity and The Raiser’s Edge. Allow individuals to create and renew memberships, manage personal profiles, select topics of interest online, and more.
With Blackbaud NetCommunity web-based membership management, you can:
- Define what questions your institution wants to ask when registering new members, such as gender, date of birth, family member information, etc.
- Allow constituents to purchase memberships and accept the membership transactions directly in The Raiser’s Edge membership management software.
- Provide secure logins for members to renew their memberships, update contact/preference information, search directories, and share documents such as meeting minutes, resumes, etc.
A Growing Network of Loyal Support
“Support” is more than just a monetary donation. Raising money is important, but so are the many other facets of support, including: membership, advocacy, event participation, volunteering, employment, sponsoring a friend, or just spreading the word about your mission. To be effective, you need to cultivate all types of support, and your website is an ideal medium to manage this objective.
Blackbaud NetCommunity delivers complete nonprofit website management capability so you and your staff can acquire, manage, and retain the support necessary to grow your organization and increase the impact of your mission.
With Blackbaud NetCommunity you can:
- Build loyalty by making individuals feel special and valued for their contributions, their time, and their support for your organization.
- Give visitors compelling reasons to become members of your community. Offer easy access to information and benefits to peak their interests such as personalized content and self-service features.
- Easily manage membership sign-up, renewals, and upgrade opportunities. Offer exclusive content, web pages, and features for each login-protected membership level.
- Grow your contact base exponentially by making it fun and easy for your supporters to reach out to their network of friends and family.
- Launch an advocacy marketing campaign where you use email and your website to empower your donors, supporters, members, and community to take action on behalf of your organization to influence elected officials and the media.
- Cultivate your constituents through multiple vehicles and by offering many types of support at your organization — today’s eNewsletter subscriber can be tomorrow’s major donor.
- Track all interactions with your supporters so you have the power to send targeted direct mail fundraising appeals to specific audiences encouraging incremental ways to support your mission.
Integrated Advocacy
With Blackbaud NetAdvocacy, an optional subscription service to NetCommunity, you can take your grassroots advocacy marketing campaigns to the next level. Motivate supporters and potential supporters to take action through the Internet, with personalized email and web content based on a person’s interests and history with your organization.
How Integrated Advocacy Works
Through a partnership with Capitol Advantage, the industry leader in advocacy, Blackbaud NetAdvocacy strengthens public awareness of your issues by empowering your supporters to advise officials and the media about issues that impact your organization’s mission. You can grow your prospective donor base by first asking potential supporters to act on your behalf — it’s then easier to turn those supporters into donors. Over time, you’ll continue to know more about your supporters and what motivates them to better target your future nonprofit advocacy marketing appeals for action or for financial support.
Create an online community where your supporters come to stay informed and be inspired.
With Blackbaud NetCommunity and NetAdvocacy, you can:
- Inform your supporters about the issues that are important to you and them, through targeted marketing content on your website, personalized emails, and media alerts posted on sites such as Yahoo®, MSN®, and AOL®.
- Inspire your supporters with personalized email and with customized content on your website based on their interests and history with your organization.
- Initiate action from your supporters by making it easy for them to contact government officials and the media on your behalf through traditional mail, email, phone, fax, or even hand-delivery to Capitol Hill. To rally support for your cause and drive traffic to your website, you can send email to your supporters and allow them to forward personalized messages to their network of family and friends.
- Interact with your supporters to keep them involved in your organization. With the only seamless integration with The Raiser’s Edge available, you can leverage your history with your constituents to personalize every communication, keeping them interested in supporting your mission.
Coordinated TeamFundraising Events and Campaigns
The nonprofit community is embracing a new online revolution in event and “sponsor me” fundraising. Organizations across the country are using these tools to enhance the quality and experience of their events and “a-thons,” as well as to increase participation rates, awareness, and financial support for their mission.
By leveraging the viral nature of the Internet, organizations can offer event participants and volunteer fundraisers the ability to create fun and personalized web pages and emails — which helps them reach a broader network of peers and can result in more contributors per participant.
With Blackbaud NetCommunity, you can:
- Set up and manage your team fundraising event or “a-thon” with step-by-step instructions, an easy-to-use interface, and dashboards to monitor your success.
- Keep your brand consistent across all touch points by creating web page and email templates for your participants to use to rally support.
- Allow teams and/or individuals to create personal “sponsor me” web pages for events or fundraising campaigns to encourage recipients to give online, register for an event, join an existing fundraising team, or even become a new team captain.
- Empower participants to reach out to family and friends for support and have the ability to easily track all online and offline donations.
- Easily access online event dashboards and hundreds of performance reports because all transactions are tracked and stored in The Raiser’s Edge.
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