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Direct Marketing You’ve probably heard it before, but we’ll say it again: if they haven’t heard of you, they can’t help you. So get the word out. Let people know about your mission and how they can help. Send postcards, appeal letters, brochures, and emails. Easy enough, right?
Now comes the tricky part: Integrate all your direct marketing efforts from different types of media with your fundraising and financial software. Yes, that’s where it starts to get more complicated. But it’s also exactly what Blackbaud’s direct marketing solutions are designed to do for you. And they’ll take it a few steps further, too.
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