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St. Agnes Academy St. Agnes Academy Uses Blackbaud Analytics™ to Identify Best Prospects and Achieve Centennial Campaign Goals
St. Agnes Academy, founded in 1906, is a Catholic college preparatory school for young women in grades 9-12, owned and administered by the Dominican Sisters of Houston, Texas. Through its various functions, the school provides opportunities for education and overall personal growth within the context of the Catholic faith.
The Challenge:
Since 1963, St. Agnes Academy has been located at its present campus. With the school’s 43 years of history there and an ever-increasing student population, Sister Jane Meyer, O.P., head of school, and Elaine Eichelberger, director of advancement, began planning to accommodate new growth. In order to complete the needed and desired improvements, St. Agnes Academy determined it needed to raise $12 million in its centennial campaign.
The Solution:
St. Agnes Academy kicked off its centennial campaign, but the staff quickly recognized that they could refine their fundraising strategies with prospect research to help meet their campaign goals. The Academy implemented Target Analytics in 2005, one year into the capital campaign.
The Results:
Blackbaud Analytics helped St. Agnes Academy identify which parents, alumnae, and other prospects were the best candidates to support the annual fund and the best candidates for major gifts to support the centennial campaign. Then the staff targeted their cultivation strategies accordingly. Using Blackbaud Analytics, St. Agnes asked two prospects for six-figure gifts — prospects that they were planning to ask for only $25,000 each. One decided to give $100,000 and the other gave $150,000 — an average 500% increase.
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