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Fairmont State University Fairmont State University Uses Blackbaud’s Data Enrichment Services™ to Improve Communication and Fundraising Efforts
Fairmont State University was founded in 1865 as a private school for teachers. With a main campus in Fairmont, WV, the university today boasts an enrollment approaching 8,000 students and offers 90 baccalaureate majors, as well as graduate programs. Pierpont Community & Technical College of FSU offers 50 associate degrees, certificates, and skill-set certificates.
The Challenge:
In an atmosphere of diminishing state and federal resources, Fairmont State depends on private philanthropic gifts from individuals, foundations, and corporations to fulfill its educational mission. To achieve a better response rate to fundraising appeals and increase gift revenue, the University needed to better connect with its supporters, including relocated and “lost” alumni.
The Solution:
Fairmont State University chose Blackbaud’s Data Enrichment Services to find lost alumni and get complete, current contact information for all its constituents.
The Results:
Blackbaud’s Data Enrichment Services found new or updated addresses for 50 percent of lost constituents and found phone numbers for more than 5,000 records, enabling Fairmont State to reconnect with the large group of supporters who were previously considered unreachable. This enabled the University to increase its cost-benefit ratio on direct mail and increase gift revenue.
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