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Coast Guard Foundation Coast Guard Foundation Uses Blackbaud Analytics™ To Enhance Individual Giving Programs
The Coast Guard Foundation raises funds for the Coast Guard Academy and Coast Guard members across the nation. The Foundation supports academic and co-curricular programs at the Academy and the Coast Guard units and stations around the country, funding scholarships for the children of enlisted personnel, building recreational and educational facilities, and purchasing important non-military equipment.
The Challenge:
In order to fund its projects, the Foundation relied heavily on special events sponsored by corporations, but corporate support had become harder to secure.
The Solution:
The Foundation selected WealthPoint™, Blackbaud Analytics’ asset identification service, to identify high-quality donors already in its database, screen additional prospects with a high likelihood to give, and provide a targeted plan for cultivating support.
The Results:
Using WealthPoint, Blackbaud Analytics’ asset identification service, the Foundation was able to dramatically improve its prospecting potential and better understand the profile of those most likely to make a donation. Armed with this critical information, the Foundation has been cultivating closer relationships with its best prospects to generate support for future campaigns.
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