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Conservancy of Southwest Florida Conservancy of Southwest Florida Partners with Blackbaud To Redesign Website To Steward Donors in a More Meaningful Way
The Conservancy of Southwest Florida, founded in 1964, is a grassroots organization focused on the critical environmental issues of the Southwest Florida region. The organization works to protect land, water, and wildlife, control unplanned growth, and educate the public.
The Challenge:
The Conservancy of Southwest Florida needed to engage a diverse set of constituents online. The organization needed to more effectively communicate information about its Nature Center to the general public. Activists needed to be empowered without straining staff resources and supporters of the Conservancy had to be stewarded in more meaningful ways.
The Solution:
The Conservancy of Southwest Florida selected Blackbaud Interactive™ after an extensive search for a company that could meet their important requirements. The focus of the project was to completely redesign the look and feel of Conservancy’s website to provide a better foundation for their online initiatives. Content, commerce, and community are artfully presented to give visitors an interactive online experience.
The Results:
The Conservancy of Southwest Florida recently re-launched its website and received rave reviews. The new content managementCo system allowed staff members to update information without having to be HTML savvy. Substantially increased website traffic is already leading to measurable results. The Conservancy’s advocacy, development, and operations departments are all poised to achieve remarkable results.
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