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Museum of Contemporary Art Museum of Contemporary Art Streamlines Operations with The Patron Edge®.
The Museum of Contemporary Art (MCA) in Chicago, Illinois, offers exhibitions of the most thought-provoking art created since 1945. The Museum documents contemporary visual culture through painting, sculpture, video and film, photography, and performance.
The Challenge:
In June 2004, MCA saw a need to implement a complete ticketing, marketing, and CRM solution that could also manage both reserved seating in its theater and general admission to the museum itself.
The Solution:
MCA selected Blackbaud’s comprehensive box office, marketing, and CRM solution — The Patron Edge® — to address these issues and their troubles with training staff to use ticketing software.
The Results:
Upon implementation, users immediately reported a much speedier point of entry for both general admission and reserved seating shows. In addition, the solution proved itself extremely user-friendly, and any training issues were resolved quickly. But it was the advanced marketing capabilities in The Patron Edge that had the most impact within the organization because staff members were able to track patrons’ interests and invite them to events accordingly.
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